Marketer’s Use of Data for Bringing in More Returns
In the past when a customer did not like a product, or had some problem with the product or service, they simply had to write in a mail and express it. There were customers who resorted to going on ranting and spreading bad words about the company. The business does not just run to get profit, but also to exist and continue making history in the future.
In order to make the company great, every entrepreneur would try his methods of promoting his business and even manage his company’s reputation in the market. With social media today, managing this reputation is difficult. Thousands of customers might be sharing, or buying things online and leaving behind a trail of complaints, and feedback. But in order to sort and read through all of those feedbacks, companies would have to hire experts like Abhishek Gattani who is a big data expert and who has expertise in sorting out data and making sensible analytics for the business.
Marketers can benefit from the data that customers leave behind online. Internet data remains in cloud and these days one can surely rely on this available data that it will be there for a long time to come. But what use will the data be if marketers cannot pick information from it.
Besides going ahead and finding out statistics from the customers through the usual methods of direct feedback coupons, companies can also lean back on Google trends and the analytics. They can learn everything about the searched keywords, and the brands or the products that the customers want to buy.
Abhishek Gattani makes sure that employing a host of techniques marketers can surely make money well and churn greater revenue too. The firm shall have developers and data experts to look through customer profiles. On looking at these profiles and on checking out the patterns of their search and their reviews the brand can benefit. If a customer has a hearty meal and goes out to promote the restaurant and its food through reviews, then immediately on real time the restaurant should acknowledge it.
Businesses, that are still not aware of their social media effectiveness, are not able to understand the loss they are making. The businesses shall have to go ahead and build customer goodwill by offering them real time deals and offers to engage them and bring them back. Such gestures do not really cost a big deal but the customer loyalty would last forever. This is something that only data use and timely reaction to the data would offer.
A marketer who knows the value of a good content and its efficacy in building conversion would make sure that he uses it right. Is the content the perfect marketing tool and does it portray the business in the right light? Will the content do better on other platforms? A tweet or a mention on social media by a client in good humor also shall act as a major motivation. Just identifying ideal data and bringing it to the forefront is what a marketer has to note.